SMS marketing for Singles Day, Black Friday and Cyber Monday: Increase your sales with 4 tips
Singles Day, Black Friday and Cyber Monday are three of the biggest shopping days of the year. During these days, it is especially important to be seen and heard in order to attract new customers and increase sales. SMS is an effective way to reach a large target group and create attention for your webshop.
Below you will find tips on how you can use SMS to drive traffic to your webshop during Singles Day, Black Friday and Cyber Monday using Capacity SMS
Review your contact list
One of the most important parts before an intensive marketing period is to review your contact list. Clean up numbers that are not current, create segments of customers so you can target specific offers to the right customer groups, creating relevance for the customer and also increasing the chances of a purchase. Capacity allows you to create segments of your contacts using labels so that you have full control over the sending.
Send out a preview ad
Before the big shopping days start, it's a good idea to send out a preview ad to your list. This can help you to help create anticipation and attention for your offers.
In your preview, you can tell us about the offers you will have, which products will be included and when the offers will start to apply. You should also include a call to action (CTA), such as subscribing to your newsletter or visiting your webshop to see more.
Send out offers and discounts
During Singles Day, Black Friday and Cyber Monday, of course, offers and discounts apply. Be sure to send out these offers to your list so your customers don't miss them.
You can send out offers and discounts in the form of individual SMS or as a series of SMS. If you send out a series of SMS, you can, for example, start by sending out an SMS that tells about the general offers. You can then send out additional SMS that focus on specific products or categories. With Capacity SMS, you can create and schedule your SMS campaigns in advance so that everything is prepared in good time.
Send out subsequent messages
After the shopping days, it's a good idea to send out follow-up messages to your list. This is a great way to thank your customers for shopping with you and to give them a chance to see if they missed something, or tell them about the offers and discounts you will have coming up.
Here are a few more things to keep in mind when using SMS to drive traffic to your webshop:
Keep your messages short and concise
There are many who want to grab attention during these shopping days and the web will be full of promotions and offers, SMS will reach your customers directly on the phone, but it is still important to keep your messages short and concise with relevant offers!
Use relevant call to actions
Make sure your messages contain a relevant call to action. This can, for example, be an invitation to visit your webshop, subscribe to your newsletter or make a purchase.
Personalize your messages
If you have the option to personalize your messages, it's a good idea to do so. This will make your messages more personal and engaging.
For example, you can personalize your messages by using your customers' names or their purchase history.
