How do you create an effective SMS campaign for the holidays?

Holidays are a perfect time to increase sales of products and services with a well-planned SMS campaign. With Capacity SMS, you can easily create and send targeted SMS to your customers, regardless of your marketing experience. As the service is web-based, you only need to log into the service via a browser to be able to market your products or services yourself via SMS. With the smart contact system, it is also easy to create seed lists and different labels for target groups.

To create a successful SMS campaign to sell a product or service around the holidays, there are a few areas you should focus on:

1. Relevance:

Target group: Segment your target audience based on relevant factors, such as age, gender, interests or purchase history. The goal is to create as personal an experience as possible for your customers so that they feel that a possible offer is relevant to them.

Offer: Adapt your offer and message to the target group's needs and wishes.

Timing: Send SMS at the right time and above all on time. Since consumption in connection with holidays is relatively common, your competitors will most likely also try to get customers' attention with promotions and offers.

It is also important to have a good grasp of your target group to know when they are most likely to absorb the campaign message. If you have marketed via direct marketing in the past, e.g. mail, you can do your own analysis of your previous campaigns in order to find an optimal time.

2. Engagement

llustration of e-commerce purchase after mobile marketing

Personal address: Use the recipient's name and other relevant details to create a personal experience. If you have the opportunity to use more information about the specific customer, such as the content of their last order or similar, this is something you can use through Capacity SMS's smart contact connections.

Engaging Content: Offer valuable content, such as tips, discounts, or contests.

Interactivity: Encourage interaction by asking questions or offering the opportunity to reply to SMS messages.

3. Follow-up:

illustration of statistics for SMS campaign

Track Results: Analyze the results of your campaign to see what worked and what can be improved. Capacity SMS also gives you access to delivery status at the recipient level, which means you can quickly see how your customer list is doing and which mobile numbers are no longer active.

Follow-up Campaigns: A reminder strategy is an effective way to capture those who did not convert in the first SMS. Sometimes, all it may need is an extra little push. Therefore, carefully analyze your first campaign, such as the message text, numbers that are no longer relevant to send to, or the offer itself.

Customer Satisfaction: Make sure you deliver a good customer experience and address questions and feedback in a professional manner. Here it may be a good idea to prepare any support staff or customer service that an SMS campaign has been sent out.

Here are some additional tips:

Keep it short and concise: SMS messages have a limited length, so use your characters effectively.

Use clear and compelling phrases: Clearly tell the recipient what you want them to do.

Offer a clear discount or benefit: Give the recipient a strong motivation to buy your product or service.

Try out different messages and offers: See what gets the best response.

By following these tips, you can create a successful SMS campaign that generates more sales during the holidays

Summary:

Timing: Plan your campaign well in advance and send out SMS messages at the right time.

Relevance: Adapt your offer and message to the target group's needs and wishes.

Engagement Create engagement by offering valuable content and encouraging interaction.

Follow-up: Track results and send relevant offers to those who did not convert.