Is your business ready for this year's Christmas shopping?

Christmas is creeping up and many patties must be purchased. PostNord estimates that Swedes will buy Christmas presents for SEK 20 billion this year, with e-commerce playing an increasingly important role. Three out of ten Christmas presents are expected to be purchased online. Over SEK 6 billion will be spent on online purchases, which is an increase of a full 24% from last year.

E-commerce is increasing more and more because it is convenient and easy, especially among younger consumers (18-29 years), where about 40 % plan to buy their Christmas presents via the Internet. The older generation is certainly also catching on to the trend, approximately 10 % are expected to e-shop. The obvious online Christmas gifts are books, clothes and toys.

4   tips for success with this year's Christmas shopping 

Marketing via SMS 
Promote Christmas offers as early as possible through various channels. For fast, simple and effective marketing, Christmas SMS is the perfect choice. We at ip.1 will be happy to help you SMS marketing during this year's Christmas shopping. 

110% working technology 
Be sure that your webshop works and can handle high sales volumes. Test all pages in the online shop so you can guarantee customers a quick and easy purchase. 

Have a mobile-friendly website 
More and more consumers are e-shopping via mobile. Ensure a mobile-friendly website and check that mobile purchases work. 

Give customers the best Christmas gift - excellent customer service! 
Make sure to have important information such as contact details, shipping and delivery information and return policy on the website. Consider having a live chat to provide extra good customer service during the Christmas rush. 

We at iP.1 wish you all the best of luck with this year's Christmas sales!