The international mail-order company "Your Look...for Less!" (YLFL) has been established in Sweden since 2012. YLFL offers a wide range of fashion for women at reasonable prices. When YLFL was launched in Sweden, one of the challenges was to generate traffic to their webshop.
After analyzing various types of marketing channels, they chose to test SMS as one of the channels to reach out to their customers, which has been highly appreciated by their shoppers.