iP.1 streamlines customer measurements for 700 driving schools

Survey SMS offers a simple way to measure the quality and significantly cheaper than traditional methods. Previously, we did surveys manually and then, now we get a continuous follow-up in which all participants have the opportunity to respond. We consistently receive high-quality grades, but also a lot of ideas for further development. Now we are looking at opportunities to break down the results for each individual driving school, which then will have access to new enhancement tool, said Håkan Björklund, CEO of STR. AnalysSMS is fully integrated into STR's business and gives not only student surveys during training but also access to Customer Satisfaction Index measurements.

Survey SMS offers a simple way to measure the quality and significantly cheaper than traditional methods. Previously, we did surveys manually and then, now we get a continuous follow-up in which all participants have the opportunity to respond. We consistently receive high-quality grades, but also a lot of ideas for further development. Now we are looking at opportunities to break down the results for each individual driving school, which then will have access to new enhancement tool

Håkan Björklund, CEO of STR.

Who are STR?

Sveriges Trafikutbildares Riksförbund, STR, is an industry organization that represents around 80 percent of the country's driving schools. STR organizes around 800 training businesses, of various sizes, that provide professional driver training and employ around 3,000 traffic instructors