SMS sending to customers

As the mobile phone is almost always close to the customer, it is especially important that the message is relevant. SMS is the most effective and flexible marketing channel when you need to send quick and simple sales messages and newsletters. Optimal for communication to existing customers. SMS is also an incredibly accessible and fast channel. There are endless possibilities via mobile. You can get movies, games, music, social forums and customer surveys via SMS links right in your pocket.

SMS sending is a practical method that can save both time and money. Web SMS from iP.1 offers a simple web service where you can send and receive SMS directly from your browser. This article goes through some of the advantages of SMS sending and how you can use SMS in your business, as well as some tips along the way on how you can best get your message out.

Why should I send SMS via the computer instead of the mobile phone?

The ability to send SMS via the computer turns your computer and browser into a communication center. This makes managing contacts and conversations easier while giving you more control over your messages.

Effective Communication

For businesses, time is money and every savings is valuable. Managing SMS sending via the computer allows you to communicate directly with customers, including sending reminders and support without hassle. A virtual mobile number also enables two-way communication and conversations with customers or members.

Personal SMS messages

Web SMS allows you to customize your messages through the ability to include personal details, such as names or other references. It makes your SMS mailings more human and engaging while enabling the communication of individual information, e.g. unique discount codes or order numbers.

A secure communication platform

Security is central to our platform. We protect your messages from unauthorized access with encrypted connections and security measures, including support for multi-factor login authentication.

What makes SMS sending such an effective channel for communication?

SMS as a channel has an opening rate of 98% and is read by 90% of recipients within 3 minutes. Therefore, SMS sending is an excellent channel for communicating with customers, members or colleagues. The information you send reaches the recipients quickly and efficiently, without ending up in spam filters or being sorted out as irrelevant.

Fast and Effective contact

SMS mailings offer speed, with direct delivery to the customer for immediate response. It is ideal for important messages such as meeting reminders or booking confirmations.

Less Risk of Overlook

People usually have their mobile phones close at hand, which reduces the risk of them missing important messages. SMS sending gives your recipient the opportunity to quickly take action if and when needed.

Less burden on customer service

Using SMS sending for important messages also means that you reduce the number of calls and e-mails to and from customers looking for answers or confirmations. It enables better focus on complex issues.

What can I use SMS sending for in my business?

With an almost unlimited number of uses for SMS sending, here are some of the most common among our customers

Confirmation of Orders and Deliveries

Easily send an SMS when a customer has placed an order in your webshop or when the product has been shipped. This gives your customer more security regarding their purchases.

Reminders with Cancellation options

If your business offers services or installations, you can send appointment or appointment reminders to provide easy ways to change or cancel appointments.

Important Info and Updates

You can also share important information with customers such as service changes, product news or other relevant information via SMS.

Optimize your SMS sendings with 6 tips

SMS as a channel is a direct and effective channel to reach your customers. With an open rate of over 90%, it is a powerful tool to increase sales, improve customer satisfaction and build stronger customer relationships. Below you can read about how to optimize your SMS sendings to achieve the best results.

1. Which target group is suitable for SMS?

Choose your target group carefully. SMS is not a good communication channel if you do not already have a relationship with the person you are sending to, non-customers are a poor target group to send sales messages to via SMS. Newsletters are marketing that fits very well in SMS and ongoing dialogue with customers. With the segment feature in One Channel, you can easily create different audiences based on your contact fields, as shown in the video below.

2. The message must be relevant to the recipient

The mobile is very private and close, therefore the relevance of the message becomes extremely important. If customers receive offers that do not feel important, it is easy for them to unregister. Remember to write straight and short messages.

3. Always use mobile-friendly links

Make sure all links are adapted for the mobile interface. It improves the customer experience tremendously and leads to more exits when they click on the link.

4. Personal text

Avoid having too much text in your SMS messages. Also try to be personal in tone and not too stiff. In All SMS services from iP.1, you can easily insert contact data, directly in the message. It should be fun to receive text messages, even if they are pure sales messages. Save good texts in our templates.

5. Don't send too often!

It is easy for it to become a little too much, so be a little careful with the SMS frequency. Remember to choose the sender. There are three options: Text sender, your own mobile number and you yourself receive all replies to your mobile and recipient number from iP.1, then all replies go directly back to the application.

6. Send at the right time

For quick and simple sales messages, it is good to send out when most people get their salary, on the 25th of each month. For SMS newsletters, Thursdays and Fridays are usually the best days of the week. Generally speaking, to get a higher response rate, it is best to send SMS, both newsletter and sales SMS, at lunch time, alternatively when most people have finished work for the day and have more time to read. A tip is to use the SMS calendar in One Channel which, based on machine learning, gives you an indication of when you get the most clicks on your campaign links.