Maximize Sales with SMS and Email Marketing

By using a combined strategy of SMS and email marketing, you can create strong campaigns that engage customers and drive traffic to your webshop or other important conversion points.

Keep reading to find strategies and tips on how you can optimize your marketing efforts and maximize your sales during major sales periods such as Singles' Day, Black Friday, or Cyber Monday.

Using both SMS and email to send out advance notices can effectively build anticipation and generate interest in your campaigns.

Start by sending detailed email previews of upcoming offers and discounts. Then you can use SMS to create a more personal connection with your customers.

By combining these two channels, you can increase both your reach and customer engagement. In addition, One Channel offers features to easily schedule multiple campaigns, which allows you to plan your marketing efforts well in advance. You will also find a campaign calendar that provides insight into other important shopping events and the ability to create campaign proposals for both SMS and email.

There are many competitors vying for customers' attention, so it's extra important that your offers are clear and attractive.

Send out SMS with concise, direct offers and use email for more detailed information and to highlight specific products or product categories. Remember to keep SMS short and to the point for quick delivery of the most relevant deals, while email can be used to give a more in-depth presentation.

Personalization is key to creating engagement and building strong customer relationships. Use the recipient's name and other relevant information in both SMS and email to create a personalized experience.

Using past purchase history and customer data, you can tailor offers that feel relevant and interesting to each individual customer. One Channel provides the ability to use dynamic content, where you can insert contact data directly into the message, which can make the messages even more engaging.

Create a Personalized Message in One Channel Based on Contact Data

Make sure every SMS and email includes a clear Call to Action, often abbreviated as CTA, which is an instruction for a person to take a specific action. In marketing, it is used to get a potential customer to do something, such as click a button.

For SMS, keep the CTA short and direct, for example "Shop now" or "Visit our webshop". For email, consider using visually appealing buttons and clear CTAs to guide the customer to your offer. A strong CTA combined with an enticing discount or exclusive offer can motivate customers to act quickly.

Timing is critical to the success of your marketing campaigns. Send your SMS at times when your customers are most likely to read them.

With the help of One Channel's campaign calendar, you can see which days and times of day your recipients are most likely to click on your buttons or links.

You can also use data from previous campaigns to identify the best times to reach your target audience. Sending emails in the morning or early evening often results in higher open and click rates.